Your willingness to pay should come from the personal value of the purchase and your opportunity cost, not from the listed price. Do not invite marketers to value purchases for you.
The market creates wealth, which means that unlike in traditional zero-sum games where the amount of money being allocated between participants is fixed, the fact that markets rise over time means that wealth is being generated for all participants.
The goal of most personal finance websites is to provide the best financial advice they can, right? So why isn’t this financial management tool included as a viable option for those that are struggling?
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